Loading...

Ad Operations Services & Consulting

Adbolster

Challenges faced by Digital Advertising Companies

With the ever increasing demands and needs of our industry, most often a publisher/agency are faced with the pressure of building new teams and functions to attract and run new businesses. The challenge is not simple and can cause obstacles in scaling the business and smooth functioning of an agency or publishers.
As we have seen, the responsibilities of high-level account service team members has increased tremendously over the years while performing trifling Ops tasks, resulting in employee exertion. By hiring an Ad Ops Company, the management is at ease with shared responsibilities, with effective utilization of time and contributing to a positive increase in the over-all revenue.
Recruiting and employment costs can be significantly cut down by outsourcing a bunch of low level functions, such as campaign execution and reporting.
The challenges faced by the agency/publishers in the ever evolving Ad tech space are lacking immediate expertise from the in-house experts. The advantages of partnering with an ad ops company is that your focus is entirely on online marketing data and monetization, thus allowing an agency/publisher to tap data experts with information on latest metrics and ad operation practices, for a reasonable cost.
About Us

AdBolster is leading provider of ad operations services and consulting for publishers and Ad networks/agencies. With the team of industry experts and veteran, we help our clients in streamlining their ad operations workflow and functions, thus helping them in reducing their overall cost and an increase in ROI.

Core Services

  • Ad trafficking and account setups
  • Campaign and I/O Management
  • Media planning
  • Consulting and Account Management services

Brand control services

  • Advertiser/Publisher domain classification and categorization as per IAB
  • Creative Classification as per IAB
  • Site & Ad Tag review
  • Creative Review & Testing
  • Ad call testing & Call log tracing

Technical services

  • Ad server Setup and Migration
  • API integrations for Ad serving and Media buying.
  • 3rd Party platform Integrations for Audience (DMP), Media trading, I/O management
  • DFP/Appenxus/OpenX and other Ad server support
  • SSP and ad exchange platform support

Reporting and Analytics

  • Weekly/Daily/Monthly performance reporting
  • 3rd Party discrepancy check
  • Month end billing & Invoicing
  • Custom & Ad-hoc reporting

Yield Management

  • Performance optimization
  • Guaranteed and unsold inventory Management and monetization

Video

  • Video Ad Operations & Ad trafficking
  • Video Monetization
Pricing

As per your convenience we have come up with flexible pricing models and depending on the amount of work involved, it can be negotiable. In addition to this, AdBolster has made pricing plans suitable for both the advertisers and the publishers. We will reasonably price you with the amount of project time involved.
Address
No:12/38, F3 - 1st Floor,
Ashok Jaganathaa,
23rd Street Thillai Ganga Nagar,
Nanganallur, Chennai, 600061, India
 Previous  All works Next